Thursday, October 25, 2007

Sarasota Herald-Tribune (Florida), October 18, 2007, Thursday

Copyright 2007 Sarasota Herald-Tribune Co.

All Rights Reserved

Sarasota Herald-Tribune (Florida)


October 18, 2007, Thursday

ALL EDITION

SECTION: BUSINESS; Pg. D2

HEADLINE: Book offers human resources tips

YLINE: STAFF REPORT

DATELINE: LAKEWOOD RANCH

BODY:

Gevity, the region's largest professional employer organization, has rolled out a new guide for addressing human resources issues faced by small and midsize businesses.

The "Gevity Answer Book" is free and aimed at the very clientele that makes up the lion's share of Gevity's customers.

Gevity handles payroll, workers' compensation insurance and other human resources administration for thousands of client companies and their workers.

The "Gevity Answer Book" taps business leaders and human resources experts, including Christopher Collins of Cornell University's Center for Advanced Human Resource Studies.

Topics include growing a business and maximizing people and performance, building an effective work force, keeping employees, creating a positive business culture and hiring future leaders.

Gevity-sponsored research suggests that implementing effective HR practices can lead to 22 percent higher sales growth, 23 percent higher profit growth and a 67 percent reduction in employee turnover.

"We help small and midsize business owners look at HR strategically," said Dan Shirra, Gevity's vice president of marketing.

The book can be ordered for free on Gevity's Web site, www.gevity.com.

LOAD-DATE: October 19, 2007