PrimeNewswire, October 17, 2007, Wednesday 6:00 AM EST

Copyright 2007 PrimeNewsWire, Inc.

All Rights Reserved

PrimeNewswire

October 17, 2007, Wednesday 6:00 AM EST

SECTION: PRODUCT / SERVICES ANNOUNCEMENT

HEADLINE: Gevity Announces Release of Gevity Answer Book;

New Resource Tells Business Owners How to Build An Effective Workforce

BODY:

BRADENTON, Fla., Oct. 17, 2007 (PRIME NEWSWIRE) -- Gevity (Nasdaq:GVHR), which serves as the full-service human resources department for small- and mid-sized businesses, today announced the release of the Gevity Answer Book. This new resource is an invaluable guide to some of the most common HR challenges growing businesses face today.

The Gevity Answer Book brings together seasoned business leaders and HR experts, including Dr. Christopher Collins of Cornell University's Center for Advanced Human Resource Studies. Focusing on topics such as growing your business and maximizing people and performance, the Gevity Answer Book contains the answers every business should know, including:

* How do I build an effective workforce?

* How do I keep my best employees?

* How do I create a positive business culture?

* How do I hire and develop future leaders to ensure long-term

success for my company?

"We're very excited about this new resource," said Dan Shirra, Gevity Vice President, Marketing. "Not only does it answer questions that many businesses struggle with, but it also explains how effective HR practices can dramatically boost a business' overall performance."

Gevity-sponsored research has revealed that implementing effective HR practices can lead to 22% higher sales growth, 23% higher profit growth and a 67% reduction in employee turnover.

"We help small and mid-size business owners look at HR strategically. When effective HR practices are embraced and used proactively, they can result in faster revenue growth and a greater competitive edge. This book is a breakthrough guide that explains how to achieve this kind of performance," Dan Shirra said.

According to JoAnn M. Laing, President & CEO of Information Strategies, Inc. (publishers of Small Business Digest), "The Gevity Answer Book provides small- and mid-size business owners with the information they need to successfully expand their business through human resource excellence. This book is an illustrated, easy-to-use guide that covers from managing benefit costs to building a sustainable community that supports your goals."

To learn more about the Gevity Answer Book, visit gevity.com to order your free copy.

About Gevity

Thousands of small and mid-sized businesses nationwide leverage the flexibility and scalability of Gevity's human resources (HR) solution to help them maximize the return on investment in their people. Essentially, Gevity serves as the full-service HR department for these businesses, providing each employee with support previously only available at much larger companies. Gevity delivers the Gevity Edge(tm), a comprehensive solution comprised of innovative management and administration services, helping employers to streamline HR administration, optimize HR practices, and maximize people and performance. This solution enables both businesses and their employees to achieve their full potential, giving them an edge over competitors. Gevity's unique approach features Gevity OnSite(tm), experienced HR Consultants based in local markets backed by nationwide resources and easy-to-use technology, including Gevity OnLine(tm) and Gevity OnCall(tm). For more information, call 1.800.2GEVITY (1.800.243.8489) or visit gevity.com.

A copy of this press release can be found on the company's Web site at gevity.com.

CONTACT:

Gevity

Dan Shirra, Vice President, Marketing & Solutions Management

1.800.2GEVITY (1.800.243.8489), x3079

dan.shirra@gevity.com

LOAD-DATE: October 18, 2007