Inc. Magazine, September 26, 2012, Wednesday

Inc. Magazine

September 26, 2012, Wednesday

Inc. Magazine (full article)

How to Lead Creative Geeks

By Sam Bacharach, Cornell University

There’s increasing evidence that a sense of social rejection actually fuels creativity, which makes things even harder for a leader trying to inculcate some sort of esprit de corps. Research by Sharon H. Kim of Johns Hopkins University, Lynne C. Vincent of Cornell University, and Jack A. Goncalo, also of Cornell, has recently found that the more that people feel excluded from a group, the more they may resort to creative endeavors. (This work is scheduled to be published in an upcoming issue of the Journal of Experimental Psychology.)