Rochester Democrat and Chronicle (New York), May 31, Thursday

Copyright 2007 Rochester Democrat and Chronicle

All Rights Reserved

Rochester Democrat and Chronicle (New York)

May 31, 2007 Thursday

SECTION: BUSINESS; Pg. 8D

HEADLINE: Company wins 13 ad awards

BODY:

{}Preferred Care/MVP Health Care has been nationally recognized by two health care advertising competitions.

The company received 13 awards, including six golds, at the annual Healthcare Advertising Awards and the Aster Awards.

The company was honored for its contribution to the health care advertising and marketing industry.

The campaign, which was created for the 2006 fall enrollment season, was a series of outdoor, print and television ads that focused on the accessibility of the company and living healthy.

The company was honored for its total advertising campaign, television spots, Web site and print ads.

MVP Health Care and Preferred Care formally merged in January 2006.

{}Stuffed toy on auction block

{}Cornell Cooperative Extension will auction a limited-edition Webkinz stuffed animal at the Friend of Extension Gala on June 7.

One version of the stuffed toy, Sherbert Bunny, is retired and fetching about $50 on eBay. Interested people can also bid online on Webkinz and other items at www.cce .cornell.edu/monroe.

{}Call centers staying in U.S.

Most call centers serving U.S. customers continue to be operated in the United States, not in India or other foreign countries, according to a new study.

Call centers generally remain in-house operations that serve a company's customers in their domestic markets.

The study was done by more than 40 scholars from 20 nations, with the lead author being a researcher at Cornell University's Industrial and Labor Relations School. It looked at 2,500 call centers in 17 nations.

Call centers typically handle telephone and Web-based customer service questions.

{}Payroll service goes paperless

Rochester-based {}USA Payroll Inc. introduced a new paperless payroll service to its clients last week.

USA Payroll's Payback program allows employers to receive payroll reports within hours of submitting data.

Employees will have the option of viewing their check stubs through e-mail on payday. For those without bank accounts, pay can be deposited into a USAPayCard, a MasterCard that can be used as a debit or credit card.

Staff reports