Inc.com, November 7, 2012, Wednesday

Inc.com

November 7, 2012, Wednesday

Inc.com (full article)

Why He Won: A Lesson in What People Really Want in a Leader


By Sam Bacharach

In 2008 the President was elected on charisma and hope. Yesterday he won on something less flashy but more enduring.

The leadership lessons learned from Obama’s re-election yesterday are more subtle than those from 2008. For his first Presidential election victory, the ingredients were dazzling—charisma, hope, aspiration, and vision. His campaign rallying cry said it all: “Fired up, ready to go!”