PR-USA.net, September 17, 2009, Thursday

PR-USA.net

September 17, 2009, Thursday

PR-USA.net

House Party Hires Former Jupiter President as Head of Community & Analytics

House Party, a leading consumer activation and experiential marketing company, announces the hiring of digital marketing pioneer Peter Storck as the company's first Senior Vice President of Community and Analytics. Storck's overall responsibilities will include strategic positioning, community growth, and analytics refinement. House Party's word-of-mouth marketing platform specializes in engaging thousands of qualified consumer advocates to host in-home parties where a brand or product is at the center of the party. Managed via a proprietary, customized online community space for each brand event, consumers engage both in home and online to explore and promote brands they love.

"As House Party continues to grow as the leading in-home activation marketing company, we need to continue to develop and evolve our overall platform so that we are consistently helping our clients to achieve their marketing goals," said Kitty Kolding, CEO, House Party. "Peter Storck was one of the world's very first digital marketing experts, and he is going to help lead House Party to the next level of providing and demonstrating value to current and potential clients."

Prior to joining House Party, Storck founded and led Points North Group, providing top technology, media and marketing companies with consumer and industry research, strategic insight and guidance. Clients included Google, Time Warner & AOL, Disney, Comcast, Dell, Texas Instruments, Thomson and many other blue-chips and startups.

Previous to that Storck served as president of Jupiter Research, which he helped build into a $65 million syndicated research business. Earlier in his seven years at Jupiter, he was senior vice president of research, and before that, launched and directed the firm's online advertising practice, the first of its kind in the world.

Before Jupiter, Storck worked on state and national political campaigns dating back to 1984 and served as an advisor in Congress. He also taught writing at Columbia University.

He is a member of the Advisory Board of leading online ad industry conference, ad:tech. He has appeared as an interactive expert at ad:tech and other industry conferences as well as in media such as CNN, The New York Times, The Wall Street Journal, Business Week and Advertising Age.

He holds a Master of Fine Arts in Writing from Columbia University and a Bachelor of Science in Industrial & Labor Relations from Cornell University.

Storck lives in Larchmont, NY with his wife, daughter and son. He will work out of House Party's Irvington, NY office.

About House Party

Founded in 2005, House Party (www.houseparty.com) is a leading consumer activation and experiential marketing services company that engages thousands of qualified consumer advocates who host in-home parties featuring a brand, product or element of entertainment programming. Managed via a proprietary, customized online community space for each brand event, consumers engage both in home and online to explore and promote brands they love. Today House Party stands alone as the most trusted, influential and comprehensive medium for generating in-home marketing results. Headquartered in Irvington, NY, House Party is dedicated to creating and executing successful, high-impact, consumer activation campaigns for a diverse range of industries and Fortune 1000 companies: NBC, Kraft, Ford, Johnson & Johnson, Canon, Gerber and Microsoft Xbox among them.